top of page

Singles are Looking to Singles Events For Success Where Dating Apps Have Failed

Updated: Sep 7, 2023

Participants enjoying a Singles Event
Singles Social

The digital age has transformed countless aspects of our daily lives, including the ways in which we seek love and connection. Enter dating apps, hailed as the modern solution to age-old dating woes. Swipe left, swipe right—finding a match has never been easier, or so it seemed. Yet, as the allure of these apps begins to wane, we are witnessing a resurgence in age-old methods of finding love: matchmaking and singles events. This revival speaks volumes about the current state of dating apps.

The Promise of Dating Apps:

When dating apps first emerged, they promised an endless pool of potential partners at our fingertips. Geographic barriers dissolved, and personal interests became search criteria. In theory, it seemed perfect.

The Reality of Digital Dating:

Despite their ubiquity and initial appeal, many users have grown disillusioned with dating apps. Here's why:

  1. Overwhelming Choices: Paradoxically, having too many options can be detrimental. The overload leads to the 'paradox of choice', where we become paralyzed by options or perpetually concerned about "missing out" on a better match.

  2. Impersonal Interactions: The lack of genuine face-to-face interaction makes it hard to establish real connections. Conversations can be superficial, and ghosting has become an unfortunate norm.

  3. Mismatched Expectations: While some users seek genuine relationships, others might only be looking for short-term interactions or even just validation.

Why Matchmaking and Singles Events are Making a Comeback:

  1. Personal Touch: Matchmaking brings a human element into the equation. Matchmakers can understand individual preferences, personalities, and nuances in a way algorithms can't.

  2. Immediate Chemistry: Singles events allow for in-person interactions, letting individuals gauge chemistry instantaneously. There's no need to spend days or weeks texting only to find there's no spark in real life.

  3. Safety and Credibility: Traditional matchmaking often involves background checks and screenings. Singles events, particularly those organized by reputable companies, provide a safe space for individuals to meet.

  4. Shared Experience: Events provide shared experiences which can serve as conversation starters and bond-formers, leading to deeper and more meaningful connections.


The renewed interest in matchmaking and singles events is not a mere trend or a step backward. Instead, it's a testament to what individuals truly seek: genuine connections based on mutual understanding, respect, and attraction. Dating apps, for all their promise, have often failed to deliver on these fronts.

While technology will continue to play a significant role in how we find love, it's evident that the most profound connections are forged through genuine interactions and human touch. The resurgence of traditional dating methods is a reminder that while the medium might change, the core of human connection remains constant.


bottom of page